Episode 32 SEO Secrets for TikTok Stars and Content Creators
There’s a lot of internet chatter at the moment about whether TikTok will become the new Google for searching content.…
Episode 31 Understanding and Negotiating Your Influencer Content Ownership Rights
Are you finding it tricky when it comes to responding to a brand who’s asking for full organic usage rights…
Episode 30 Content Creation Ideas for Influencers
Do you suffer from content creator block? I know I do at times. It’s a horrible feeling that stops our creative flow and…
Episode 29 The Untapped Potential of EGC
You’re probably familiar with UGC, which is User Generated Content. EGC is Employee Generated Content and it’s coming in hot for 2024. EGC…
How Influencers Can Make Money from EGC
Moots, are you up-to-date with all the tactics brands are using for content creation? While User Generated Content (UGC) has been a buzzword…
Episode 28 The Importance of Disclosure in Your Influencer Content
Transparency and disclosure in your influencer content is our discussion topic for today’s episode of The Business Of Influence podcast.…
Why Disclosure Honesty is the Best Policy in Your Influencer Content
Does disclosure in your influencer content give you the ick? I get it. There can be a lot of…
2024 Content Calendar for Influencers
Let’s be real – being stuck on the endless content creation treadmill? Total drag. That’s where the magic of content batching swoops in! Imagine having…
Episode 27 Are Influencers Trustworthy?
Are influencers trustworthy? I feel like that’s a big question to tackle but I’m ready for it. Are you ready to find out where you…
The Reality of Influencer Trustworthiness
Is the trust in influencers real or just a facade? It's a big question, but let's get right to it. Ready to discover where you…
How to Prepare Influencer Scope of Work Usage Rights
You want to know how to set out usage rights when negotiating with brands, right? If getting this bang on and…
Episode 26 Influencer Scope of Work - Setting Out Usage Rights
Today we’re going to discuss setting out usage rights, also known as publication and distribution rights when quoting a…