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Episode 7 How do Brands Choose Influencers?

How do brands find the influencers they work with? It’s a good question and as an influencer or content creator, understanding this can go a long way to developing meaningful collaborations with brands.

In today’s episode, we’ll be discussing 5 primary ways which influencers can explore to secure opportunities to work with brands:

  1. Direct Relationships
  2. Influencer Agencies
  3. Talent Managers and Scouts
  4. Influencer Marketing Platforms
  5. Networking Events and Referrals

In Today’s Episode

[00:01:18] Five primary ways brands find influencers

[00:01:51] Other ways brands search for influencers to work with

[00:02:37] Influencers and Brands: Direct Relationships

[00:04:33] Advantages and Disadvantages of Direct Relationships

[00:07:32] Influencers and Brands: Influencer Agencies

[00:09:11] Advantages and Disadvantages of Influencer Agencies

[00:14:13] Influencers and Brands: Talent Managers and Scouts

[00:16:59] Advantages and Disadvantages of Talent Managers and Scouts

[00:19:34] Influencers and Brands: Influencer Marketing Platforms

[00:20:26] Advantages and Disadvantages of Influencer Marketing Platforms

[00:23:52] Influencers and Brands: Networking Events and Referrals

[00:24:16] Advantages and Disadvantages of Networking Events

[00:30:29] Episode Recap

[00:33:25] Episode Resources

By understanding the primary avenues brands find influencers to work with– from direct relationships to the power of networking – influencers are better equipped to position themselves in ways to develop meaningful brand collaborations.

>>Click here to listen<<

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