Episode 7 How do Brands Choose Influencers?
How do brands find the influencers they work with? It’s a good question and as an influencer or content creator, understanding this can go a long way to developing meaningful collaborations with brands.
In today’s episode, we’ll be discussing 5 primary ways which influencers can explore to secure opportunities to work with brands:
- Direct Relationships
- Influencer Agencies
- Talent Managers and Scouts
- Influencer Marketing Platforms
- Networking Events and Referrals
In Today’s Episode
[00:01:18] Five primary ways brands find influencers
[00:01:51] Other ways brands search for influencers to work with
[00:02:37] Influencers and Brands: Direct Relationships
[00:04:33] Advantages and Disadvantages of Direct Relationships
[00:07:32] Influencers and Brands: Influencer Agencies
[00:09:11] Advantages and Disadvantages of Influencer Agencies
[00:14:13] Influencers and Brands: Talent Managers and Scouts
[00:16:59] Advantages and Disadvantages of Talent Managers and Scouts
[00:19:34] Influencers and Brands: Influencer Marketing Platforms
[00:20:26] Advantages and Disadvantages of Influencer Marketing Platforms
[00:23:52] Influencers and Brands: Networking Events and Referrals
[00:24:16] Advantages and Disadvantages of Networking Events
[00:30:29] Episode Recap
[00:33:25] Episode Resources
By understanding the primary avenues brands find influencers to work with– from direct relationships to the power of networking – influencers are better equipped to position themselves in ways to develop meaningful brand collaborations.
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