Every campaign, no matter how big or small starts with the brief. The brief will provide you with all the information you need to move ahead to pricing your campaign…
Episode 1 Brand Collaborations 101: Understanding the Brief
How exciting is it when a brand pops up in your DMs or messages and says, “we love your content, and we’d…
Threads, we’re loving it! (Hello from User @805612) We tried a strategic content cycle that involves Instagram Feed, Threads and Instagram Stories. Let us take you through the content cycle.…
We're thrilled to announce our podcast is launching this month! Get ready to dive into everything you need to know about building your career as a professional influencer and content…
It's been revealed that TikTok is running a secret UGC program that is paying creators thousands of dollars each money, solely to create content for brands.
TikTok's Creative Challenge Program
Behind…
A latest trend on TikTok is called "deinfluencing" - an attempt to break the cycle of influencer-promoted products. In an effort to push back against often expensive, unnecessary and trendy…
Influencer marketing has continued as widely used form of advertising in recent years, with companies and brands leveraging the reach and influence of creators and influencers to promote their products…
Instagram is constantly evolving and adding new features to enhance the user experience. Recently, Meta announced the expansion of Instagram Gifts after testing commenced in November 2022. The new feature…
TikTok has become a viral sensation, with over 1 billion people embracing the platform across the world. Nevertheless, its algorithms and tactics have been subject to much criticism particularly concerning…
The board of directors at Meta, one of the most popular social media sites, recently came together to address its policy on adult nudity amidst criticism from users. Developing guidelines…
As social media continues to play a significant role in advertising and endorsements, the Australian Competition and Consumer Commission (ACCC) is taking action to ensure influencers are following the law.…
FOR IMMEDIATE RELEASE: The Business of Influence, a new full-service agency, has launched to support creators in managing their businesses. The agency offers a variety of services aimed at helping…