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The Business of Influence, a new full-service agency, has launched to support creators in managing their businesses. The agency offers a variety of services aimed at helping creatives navigate the business side of their craft and increasing their influence.

Karan White, the agency’s director and founder, stated that: “As a creator, your focus should be on creating, not on the logistics of running a business. That’s where we come in. We take care of the business side of things so creators can focus on what they do best.'”

This includes brand partnerships and negotiations, television, film, radio, and publishing negotiations, legal, finance and business administration services. The team is highly experienced with over a decade of experience under their belt and a proven track record of representing some of Australia’s most prominent celebrities, influencers, business leaders and touring internationals.

Karan White added: “We know how to navigate the talent and brand space. Our goal is to help creators achieve their full potential by providing them with the necessary support and services needed to grow their businesses.'”

The agency caters to creators in all industries regardless of experience level – from those just starting out or established professionals – with the aim being to help each achieve their unique goals while maximising their potential.

The Business of Influence Agency Director, Karan White

For further information about The Business of Influence and its services visit

Contact: The Business of Influence, Karan White,