Episode 8 The Rise of Micro Influencers
What are the key tactics micro influencers should leverage to gain more opportunities and create a better relationship with brands?
In today’s episode, we discuss the rise of the micro influencer, their increased importance in brand influencer marketing strategies; and different tactics micro-influencers can use to leverage their brand appeal while maintaining audience engagement.
We’ll discuss why ‘less might be more’ and:
- What is a micro influencer?
- Why are micro influencers on the rise?
- Tactics for micro influencers to create brand opportunities.
In Today’s Episode
[[00:00:38] The rise of micro influencers and the changing dynamics of brand collaboration
[00:01:07] Addressing the common myth that only influencers with massive follower counts are valuable for brand collaborations
[00:02:01] Micro vs. Mega Influencers
[00:02:59] The authentic and connection micro influencers share with their followers
[00:03:33] Cost effective micro influencer campaigns
[00:04:02] Micro influencers and niche markets
[00:04:52] Micro influencer engagement rates and why brands love them
[00:05:27] The trust factor of micro influencers
[00:07:25] An industry shift toward micro influencers
[00:14:14] Quality over quantity in your content
[00:14:26] Educating brand partners
[00:15:23] Partnering with other micro influencers
[00:16:34] Staying updated with current trends
[00:17:34] Diversifying your influencer platform presence
[00:18:59] Upselling to brands
[00:20:03] Gathering feedback from brands
[00:21:42] Using platform insights
[00:22:07] Consistency is key
[00:22:28] Episode wrap and resources
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