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Episode 17 Content Batching for Influencers

Being on the content creation hamster wheel is no fun. Getting up each day trying to come up with a creative idea or concept, shoot it and publish it across multiple platforms sucks. It really does. It’s a distraction from your purpose for being a creator. Purpose? What purpose? I’m guessing you’re not going to the effort of investing time, effort and probably money into content creation unless you have a purpose for being a creator. For most, it would be to commercialise their channel by growing an audience, working with brands and maybe selling your own products.

This is where the benefits of content batching comes in. Planning out your content gives you freedom from the daily content grind, it gives you discoverability, productivity efficiency, you’ll have well-thought out content that delivers on your own CTAs. And, your creative tank will be full if you want to jump on a trend on the fly – without already being exhausted from pumping out content for the day just to meet your posting quota.

Content batching keeps you fresh and producing the right content at the right time.

What is content batching and how can you use it to your advantage? Let’s jump in!

In Today’s Episode:

[00:01:00] Introduction to content batching for influencers

[00:03:00] What is content batching?

[00:04:00] Time blocking for content batching

[00:05:00] A focused approach to your content platforms

[00:09:30] Content Pillars and Categories with examples

[00:12:30] Setting the right content frequency for your audience and platform

[00:13:30] Creating your content calendar

[00:15:00] Key tools for content calendar efficiency

[00:18:00] Keep your spontaneity alive!

[00:18:30] Episode resources

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