Episode 4 Influencer Campaign Inclusions and Exclusions
Influencer campaign inclusions and exclusions. What are they? Well, they’re broadly categorised as the terms and conditions, and, also separately the elements of what’s included or excluded when creating your content and when working with a brand.
For today’s episode, we’re going to be referring to the components that are included or excluded as part of your content creation. These are often the finer details where creators can be caught out, when a brand requests these as part of your deliverables and you haven’t specified in your quote or scope of work that they’re either expressly included or excluded.
Today’s episode covers inclusions and exclusions we recommend as standard for each campaign. Plus we look at variables you might want to consider depending on the type of campaign you’re working on.
In Today’s Episode
[00:01:39] The foundations of understanding the brief
[00:02:11] Opportunity to increase revenue
[00:03:50] Standard inclusions for influencers on brand campaigns
[00:10:57] Inclusions for live events
[00:16:18] Creating a transparent brand relationship with inclusions and exclusions
[00:19:18] Standard exclusions for influencers on brand campaigns
[00:24:27] Very important influencer campaign exclusions
[00:27:26] Exclusions for live events
[00:30:16] Building skills when preparing influencer campaign inclusions and exclusions
[00:32:49] Episode Resources
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