As an influencer or content creator, staying on top of the latest trends is crucial for growing your audience and monetising your platform. With the new year already in full swing, it’s important to have a clear understanding of what’s on the horizon in the digital space. Pinterest has done some of the heavy lifting for us with their recently released 2023 Trend Report. In this blog post, we will be discussing the key trends that Pinterest has identified and how they can be leveraged by influencers and content creators to stay ahead of the game.
Trend 1: The Rise of Micro-Influencers
Micro-influencers, smaller niche influencers with a highly engaged and loyal following, are predicted to dominate the influencer landscape in 2023. Brands are increasingly turning to micro-influencers to target specific demographics and reach highly engaged audiences. As a micro-influencer, or as a content creator looking to become one, it’s important to focus on building a strong, niche community and providing valuable, niche-specific content.
Trend 2: Co-creation
Co-creation is the trend of brands and influencers working together to co-create content, products, and campaigns. This mutually beneficial partnership allows brands to tap into the creativity and expertise of influencers, while influencers can gain access to new audiences and resources. As a content creator or influencer, it’s important to position yourself as a valuable collaborator and thought leader in your niche.
Trend 3: Sustainability
Sustainability is expected to be a major trend in 2023 as consumers are becoming increasingly conscious of the environmental and social impact of their purchases. This mirrors findings in the Instagram 2023 Trends Report. They are looking to support brands and influencers who share their values. As a content creator or influencer, it’s important to educate yourself on sustainability best practices and to incorporate them into your content and collaborations.
Trend 4: Experiences over Things
With more and more people having spent time at home during the pandemic, they are now looking for ways to reconnect with the world and create meaningful experiences. As a content creator or influencer, this trend presents an opportunity to create and promote content that inspires your audience to get out and explore, or to create a sense of community and connection online.
Key takeaways from the Pinterest 2023 Trends Report
- Micro-influencers are expected to dominate in 2023.
- Co-creation is a mutually beneficial partnership that allows brands to tap into influencer’s creativity and expertise.
- Sustainability will be a major trend in 2023.
- Experiences over Things will be a new trend that present an opportunity to create and promote content that inspires your audience to get out and explore, or to create a sense of community and connection online.
The Pinterest 2023 Trend Report is a valuable resource for influencers and content creators looking to stay ahead of the curve. By understanding the trends that are predicted to dominate in the coming year, you can position yourself for success and continue to grow your audience and monetise your platform. Keep these trends in mind as you plan your content and collaborations for the upcoming year.