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An upsell is a way for you to encourage a brand to purchase extra deliverables from you on a campaign. And, when you can demonstrate value in the upsell, you’ll benefit by earning extra money. The brand also benefits through additional content and engagement. It’s a win-win!

Here are 50 ways to upsell your influencer campaign:

  1. Brand Bio Tag: Add the brand tag to their social media bios.
  2. Bio Link: Add a link in the bio to a brand-nominated URL.
  3. Top Link Position: Offer a top one, two, or three position for a brand link in the bio for a specific period.
  4. Pinned Post: Offer a pinned post on the influencer’s platform for the brand.
  5. Extended Instagram Stories: Expand the number of frames in an Instagram story set for the brand.
  6. Instagram Story Highlights: Add the brand’s content to your Instagram Story Highlights.
  7. Instagram Story Swipe Up Link: Add a brand-nominated URL to your Instagram Stories as a swipe up link.
  8. Content Publication on Other Platforms: Publish the brand’s content on your other social media platforms.
  9. TikTok Playlist of Brand Content: Create a TikTok playlist of brand content.
  10. Video Subtitles: Include subtitles in the video content, emphasising the brand’s call to action.
  11. Always-On Content: Offer to be always-on for the brand, creating and publishing content when it’s natural and authentic for you to do so.
  12. Additional User-Generated Content (UGC): Create additional UGC assets for the brand to use at their discretion.
  13. Boosted Content: Allow for boosted content across your channels.
  14. Content Lifespan Guarantee: Guarantee that the content will remain live for a specific period of time after the campaign ends.
  15. Newsletter Inclusions: Include a snippet or piece of brand-related content in the your newsletter, including links back to the brand’s content.
  16. eDM or Newsletter Rights: Offer the brand rights to publish and distribute your content through their newsletter.
  17. Engagement on Brand Content: Commit to engaging with the brand’s own content to boost their engagement rates.
  18. Wearing Branded Apparel: Incorporate branded apparel into your content, such as a cap, shirt, or apron.
  19. Branded Spotify Playlist: Create a branded music playlist for Spotify, curated in collaboration with the brand.
  20. Premium Quality Content: Offer to create content with enhanced production values, such as better lighting, styling, and post-production.
  21. Collaborative Video Series: Develop a video series that can be published as a curated series on platforms like TikTok, YouTube, or Instagram.
  22. Product Giveaways: Host a giveaway of the brand’s product to your audience, with the brand handling all logistics and dispatch.
  23. Personalised Product Bundles: Curate personalized bundles of the brand’s offerings based on your recommendations.
  24. Live Event Coverage: Offer to cover and promote the brand’s events or activations through live streaming or event-specific content.
  25. Instagram Guide: Create an Instagram Guide, a lesser-used feature that functions like a mini blog on your Instagram channel.
  26. VIP Experience: Collaborate with the brand to offer unique experiences or perks to your audience, such as exclusive events or early access to new products.
  27. Extension of Usage Rights: Provide the brand with the option to use your content beyond the campaign duration or across multiple platforms.
  28. Licensing Static Images: Allow the brand to license your images for their own use, with clearly defined usage rights.
  29. Licensing Video Content: Similarly, allow the brand to license your video content for use in various settings, such as shopping center displays or in-store advertising.
  30. Creation of Downloadables: Create downloadable content for your audience, like infographics or PDF guides, in collaboration with the brand.
  31. Downloadable for Brand Channel: Create a downloadable for the brand’s channel, rather than your own.
  32. Blog Post: Create a blog post that includes a backlink to the brand’s nominated URL and includes several image assets.
  33. Featured Blog Post: Feature the blog post prominently on your website.
  34. Share Blog Post in EDM: Share the blog post with your newsletter subscribers.
  35. Embedded Ads in Blog Posts: Offer to embed ads in your blog posts or across your entire website.
  36. Guest Blogging: Create blog content and image assets for publication on the brand’s website.
  37. Website Advertising Banner: Place the brand’s advertisement or assets prominently on your website, ideally above the fold.
  38. PR: Provide quotes and image assets for the brand to use in their PR efforts.
  39. Podcast Ad: Record an ad snippet for placement in your own podcast or for the brand to place in a third party podcast.
  40. Extended Briefing Calls or Meetings: Offer to extend the duration of briefing meetings or calls for campaigns or offer to meet the team in person if they’re local to you.
  41. Brand Ambassadorship: Offer a longer-term brand ambassadorship with extended deliverables and value-based pricing.
  42. Co-Collaborators: Bring in a collaborator to amplify the reach and engagement of the brand campaign.
  43. Media Spokesperson: Be available for live or pre-recorded interviews.
  44. Guest Speaker or Panelist at a Brand Event: Offer to be a panelist or a speaker at an event that the brand is hosting.
  45. Influencer-Hosted Events: If the brand isn’t hosting any events, offer to host an event yourself, like a workshop or tutorial session.
  46. Commission Podcast or Webcast Series: Partner with the brand to create a podcast or webcast series specifically focused on the products or services that the brand offers.
  47. Limited-Edition Merchandise Collaboration: Partner with the brand to conceptualize and market uniquely branded merchandise or limited-edition items such as apparel, accessories, or lifestyle goods.
  48. Live Podcast Inclusion: If you’re a podcast host, extend an invitation to a brand representative to join your podcast as a special guest. This episode can then be shared through both your channels and those of the brand.
  49. Commercial: Offer to participate in a film or commercial for the brand and provide social and digital cut-downs.
  50. Printed Collateral: Create a piece of printed material for use by the brand, like product packaging inserts, stickers, look books, or style guides.

There’s a lot of ideas here! If you need a little more guidance, we expand on these further in The Business Of Influence Podcast Episode 3: 50 Ways to Upsell Your Influencer Campaign.