Threads, we’re loving it! (Hello from User @805612) We tried a strategic content cycle that involves Instagram Feed, Threads and Instagram Stories.
Let us take you through the content cycle.
Starting Point: The Instagram Post
We started with a piece of our usual content. Nothing out of the ordinary, just an insightful, value-packed post designed to resonate with our audience. But instead of posting it to our Instagram feed with linked IG Story content, we tried something different.
We began the cycle as an Instagram Post. Great! We love the visual impact that Instagram Feeds and Reels offer.
Thread Time: Converting Feed Content
Next, we shared the content across as a Thread.
Threads are excellent for presenting focused, digestible content snippets, perfect for initiating a dialogue with our new audience.
Amplifying Reach: Instagram Stories
Next, we shared the Thread on our Instagram Stories, adding some fresh context. This move broadened our post’s reach, capturing the attention of our story viewers who might have missed the Thread. The increased visibility from Instagram Stories propelled our content further, boosting our reach and engagement.
Closing The Cycle: Resharing on Instagram Feed
Finally, we reshared the post on our Instagram feed, closing the cycle. By this point, we were invested in the ongoing conversation.
Threads as an Opportunity for Increased Engagement and Virality
The lesson here?
This strategy is likely to result in significant engagement and opening up fresh avenues for content virality. One piece of content, repurposed strategically across different Instagram platforms, can maximise your influence, engagement, and chances of going viral.
Adapting to the Content Cycle
The source point of the content could be any piece of content. From a blog, YouTube, TikTok or elsewhere. Although, we would expect that in time the Threads algormith will favour Meta source content (Threads, Instagram, Facebook) and deprioritise other content sources.
Time will tell.
Threads and the Evolution of Content
The key to mastering any new media format is understanding that the content cycle has dramatically changed.
We’ve witnessed the shift from static text-based blog posts to Threads, visual content, and interactive media. Each wave of innovation provides influencers a unique opportunity to connect with their audience. These developments pave the way for a robust content cycle that elevates a single post-and-run approach to the opportunity of enhancing long-term audience relationships.
