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Episode 22 Influencer Podcasting 101 - Planning Your Podcast

Welcome to “The Business of Influence” podcast’s final 2023 episode, Influencer Podcasting 101, for influencers and content creators preparing for the new year.

December can be a time of year when you’re working extra hard on your side hustle, have bursts of creativity or knuckling down into planning for the new year. With that in mind, this episode is for the creators who have asked me this year about how to start a podcast.

This episode isn’t about the technicalities—though I’ll point you to some excellent resources—it’s about the broader aspects: timing, planning, designing captivating cover art, choosing an impactful name, budgeting, and effectively managing your podcast assets and content strategy.

In this episode I’ll also cover the time needed for pre-launch preparation and ongoing production efforts, with guidance on the initial steps and the ongoing process of recording your podcast and repurposing your content.

Podcasting can be a highly rewarding a valuable content creation strategy. Like any new projects, the process might feel unfamiliar and uncomfortable to start. Don’t let that deter you though! Once you get into the rhythm, it becomes a familiar part of your content plan. I’ve included lots of resources for you to start planning launching your podcast in the expanded show notes linked below.

Thank you for joining me on the podcast this year. I appreciate every listen, every episode share and every comment that you’ve made. I’m going to be taking a short break over the December period, but I’ll be back with new episodes every Tuesday from the 2nd of January, 2024.

In Today’s Episode:

[00:00:00] Introduction to planning your podcast

[00:03:00] Pre-launch Planning: Conceptualising your podcast, identifying the audience, consulting experts, and deciding between video or audio format.

[00:06:00] Production Choices: Choosing a producer, the importance of professional production, and DIY production resources.

[00:09:00] Podcast Naming and Branding: Selecting an SEO-friendly, unique name, and designing impactful cover art.

[00:10:00] Episode Planning: Preparing episode titles and maintaining a production schedule.

[00:13:00] Recording Setup: Choosing the right equipment and recording location.

[00:15:00] Budgeting: Planning the financial investment for the podcast.

[00:16:30] Content Strategy: repurposing your podcast episode into other content.

[00:18:00] Episode Management: Writing storyboards and batching content.

[00:20:30] Show Notes Creation: Importance of detailed show notes for each episode.

[00:24:00] Guest Episodes: Researching and preparing for guest episodes.

[00:25:00] Podcast Distribution: Final steps in the podcast planning process.

[00:27:00] Episode Resources

>>Click here to listen on Apple Podcasts<<

>>Click here to listen on Spotify<<

Links mentioned and resources for this episode:

Download the transcript
Listen on Spotify
Listen on Apple podcasts
Read the Blog