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Get paid for the content you create and the community you’ve built.

Whether you’re building, maintaining, or commercialising your influence, we’re here to help. We understand the value of influence and have a proven track record of managing the businesses and substantially growing the revenue of some of the most recognisable creators and celebrities

With over a decade of success, we know how to help you turn your influence into revenue. Whether you’re just starting out or looking to take your business to the next level, we’re here to assist you – every step of the way.

Influence Services for Creators

Commercialising influence is the key to success and longevity for every creator.

The Business of Influence can assist you by giving you the tools to respond to and negotiate partnership opportunities; effectively execute, manage and report on campaigns; manage any unauthorised use of your content or images; negotiate with talent management agencies; and engage and manage your fan base. Our range of business services include:

  • Brand negotiations for campaigns
  • Television, film and radio casting negotiation and contracts
  • Print and digital publishing negotiation and contracts
  • Template documentation – scope of works and quotes, contracts, reports and media kits
  • Creator pricing strategy
  • Creator brand strategy
  • Content strategy, development, execution and management
  • Creator reputation management
  • Talent management agency contract negotiations
  • Commercialisation strategies via licensing, product development, publication and distribution rights

Don’t let the business side of things hold you back from achieving your goals. Let us help you commercialise your influence, get paid for the what you create and the community you’ve built. Contact us today to learn more about how we can help you succeed.

Influence Services for Business

Working with influencers, creators, engaging in branded marketing or influencer marketing is an investment in your business. Finding the right influencer; setting budgets, determining the campaign strategy, deliverables and reporting; ensuring your have the right documents in place to manage risk are just some of the elements needed to ensure your business will get the right results from a social media or influencer campaign.

With a depth of experience in working with some of the most prominent and blue-chip brands to craft and execute influencer marketing campaigns, we know how to set your campaign up for success.

  • Identifying the right creators and influencers for your campaign
  • Talent negotiation for campaigns
  • Template documentation – scope of works and quotes, contracts and reports
  • Campaign strategy, development, execution and management
  • Brand reputation management
  • Content amplification strategies via licensing, publication and distribution rights

Need assistance with something else? View our other Services or get in touch to explore how we can expand the reach and value of your brand.