The Business Of Influence

How to Prepare an Influencer Scope of Work
2023-10-30 10:00 - 12:00 (Australia/Melbourne) | Online
How to Prepare an Influencer Scope of Work
Hello, soon-to-be influencer collaboration maestro! 🌟
There’s an unspoken secret to ensuring a seamless, hiccup-free influencer campaign… and it all begins with a solid Scope of Work. Think of it as the game plan, the strategy, the backbone of your collaboration with brands. And yet, so many influencers skip this step, leading to misunderstandings, missed deliverables, and even missed payments!
Let’s get you set up for success, shall we?
Why This Course?
Because you need clarity, and the brand you’re working with needs clarity too. A Scope of Work (SOW) offers exactly that. It’s your tool to ensure clear communication, alignment on deliverables, and transparency between you and the brand you’re partnering with.
Over the course of this webinar, I’ll break down:

The what and why of Influencer Scope of Work. By the end, you won’t just know what it is, you’ll be its biggest advocate!
The risks of winging it without a Scope of Work. Spoiler: It’s not pretty, and it can cost you, both in time and revenue.
Exploring in detail each section of a comprehensive SOW. From campaign overviews to payment terms, we’re getting right into the nitty gritty.
Scope of Work vs. Contract. Let’s demystify this, shall we?

Exclusive Bonus Resource! 🎁
To ensure you’re not just learning, but also implementing, you’ll receive a downloadable Influencer Scope of Work Template. It’s not just any template; it’s designed from working with celebrities and influencers globally for the past 10 years and the same template I use for scoping all my campaigns. This template will make sure you hit the ground running!
Are you ready to make your influencer game more profesh, build trust with brands, and ensure a smooth collaboration every time? Secure your spot today. Be that influencer who’s always a step ahead.
See you inside!

50 Upsells for your Influencer Campaign
2023-10-24 10:00 - 11:30
Unlock 50 Ways to Amplify Your Influencer Revenue! 💰
Hello, go-getter!
Ever wished for a magic wand to transform your influencer campaigns from good to jaw-droppingly amazing? We might just have the next best thing.
Imagine being handed 50 proven strategies to potentially skyrocket your revenue with each brand collaboration. That’s right. Fifty. More money in your pocket, stronger brand relationships, and campaigns that truly stand out.
Upsells, darling, are the game-changers for influencers. These are golden opportunities to encourage brands to embrace extra deliverables from you, enhancing the campaign’s impact. The twist? When crafted skillfully, not only do you benefit with more money, but brands will appreciate the content engagement from these extra deliverables. It’s a win-win. 🎉
But let’s break it down:
Easy Upsells 🌟: These are your quick wins! Seamlessly integrate these upsells into every campaign pitch for immediate value addition.
Intermediate Upsells 🚀: A step up in complexity, these upsells bring depth and breadth to your campaigns. They’re the secret sauce to more refined and broader deliverables.
Advanced Upsells 💡: This is where the magic unfolds. Here’s some strategic upselling that’s backed by research, insight, and strategy. They might need more effort, but oh, the rewards!
Inside This 90-Minute Webinar:

Demystifying what an influencer campaign upsell is.
Unveiling 19 Easy, 21 Intermediate, and 10 Advanced campaign upsells.
Mastering the art of confidently pitching these upsells to brands.

So, are you ready to up your influencer game, one upsell at a time? Let’s turn those collaborations into financially rewarding experiences.
Join me in the 50 Upsells for Your Influencer Campaign webinar, and let’s make your influencer bank bang.
🎉 Exclusive Bonus Resource for All Webinar Registrants!
When you sign up for our 50 Campaign Upsells for Your Influencer Campaign webinar, you’ll receive a little extra – our “Quick Reference: Pricing Dos and Don’ts for Upsells” cheat sheet.
Why you’ll LOVE this bonus resource:
Simplicity: No fluff or jargon. Get straight to the core principles of pricing your upsells effectively.
Actionable Tips: Quick tips and best practices that you can implement right away.
Save Time: With this cheat sheet by your side, you’ll avoid common pricing pitfalls and confidently set your rates.
Perfect Companion: It’s the ideal sidekick to our webinar, ensuring that not only do you know WHAT to upsell but also HOW to price it.
Just our way of saying thanks for joining us and equipping you with extra tools to succeed!

Pricing Your Influencer Campaign
2023-10-23 10:00 - 11:30
What if you could start pricing your campaigns with precision and confidence today… and for every partnership opportunity that comes your way?
The Business Of Influence Campaign Pricing Framework is the proven framework for influencers and content creators, guiding you to understand your worth, engage the right brands, and maximize your revenue with every campaign pitch.
Our strategy is sharper than ever, designed to empower you to elevate your influencer career… quickly.
Psst… Brands are Eager to Collaborate with You.
And it’s Your Job to Present the Right Price for the Value You’re Bringing.
Whether you’re a budding influencer, just starting to navigate brand collaborations, or a seasoned content creator who’s worked on numerous campaigns, here’s the fact:
Understanding your worth and setting the right price for your campaigns is essential to your success in the influencer space.
But, like countless influencers before discovering The Business Of Influence, you might feel uncertain about your pricing or overwhelmed by the intricacies of campaign negotiations.
If that sounds like you — The Business Of Influence Pricing Your Influencer Campaign Webinar is the guide you need to confidently price your campaigns and maximize your earnings.
Are you ready to hone the only skill that ensures your efforts are rewarded, builds stronger brand partnerships, and cements your reputation in the influencer arena?
By the end of this webinar you will confidently be able to:
🔍 Evaluate the Brand – Determine brand alignment, assess reputational risks, and understand brand value.
💡 Evaluate Your Value – Recognize the power of your audience size, engagement rate, audience demographics, and past performance.
📋 Evaluate the Campaign – Understand campaign communication, gauge content quality, determine campaign complexity, and more!
💰 Prepare Your Quote – With a thorough understanding from the first three steps, you’re primed to create a compelling quote or scope of works tailored to each brand campaign.
Above All Else…
The Business Of Influence Pricing Your Influencer Campaign Webinar will equip you with the knowledge, tactics, and insights that will empower you to confidently navigate brand collaborations. Learn the skill that will change your influencer journey — and set you on the way to building a sustainable income.
The Business Of Influence Pricing Your Influencer Campaign Webinar Will Transform Your Approach. And, it’s Officially OPEN For Enrolment!
Special Introductory Price — Don’t Miss Out!
For a limited time only, we’re offering The Business Of Influence Pricing Your Influencer Campaign Webinar at an exclusive introductory price of just $79 plus tax. Given the invaluable strategies and tactics you’ll gain, it’s an offer too good to miss, especially when you consider the regular price stands at $175.
Bonus Resource!
And if that wasn’t tempting enough, early enrolments come with a perk. Secure your spot now and get access to an exclusive post-webinar Q&A session. Ever had that moment where, after a presentation, you think of an insightful question you wish you’d asked? We’ve got you covered. Your enrolment gives you access to an exclusive post-webinar Q&A session, specially designed for those reflective queries that come to you after the main event. This is your chance to ask more questions arising from those afterthoughts to deepen your understanding of influencer campaign pricing.
Act now. Both the special price and the bonus are available for a short period only!
What’s Inside: Pricing Your Influencer Campaign Webinar
STEP 01 The Business Of Influence Pricing Framework

Eliminate uncertainty when determining your campaign pricing — gain clarity on every aspect of your influencer value and how to set the right price.
Transition from feeling undervalued to ensuring you’re rightly compensated — by mastering the art of evaluating brands, understanding your worth, and breaking down campaign specifics.

STEP 02 Maximize Your Influencer Value… Without Selling Short

Say “goodbye” to underpricing fears and “hello” to confidently assessing your worth in every collaboration.
Move beyond the generic influencer pricing models and tailor your quotes based on targeted evaluations.
Begin (or revamp) your pricing strategies, brand outreach, and campaign negotiations with precision!

STEP 03 Proven Strategies to Optimize Your Campaign Pricing

Harness the power of brand alignment to elevate your campaign value and justify higher pricing.
Engage with brands effectively, ensuring they see the unique value you bring beyond just follower numbers.
Master the art of upselling and pitching additional deliverables for increased revenue without appearing pushy.

FROM BEGINNER TO PRO (Or Level-Up Your Game!)
Whether you’re new to the influencer world or looking to enhance your professional status, we’re giving you the tools to make your campaign pricing successful.
Don’t forget your Exclusive Bonus Access: Enrolling doesn’t just get you a head start, it comes with exclusive perks. Enrol today and you’ll unlock: Exclusive Post-Webinar Q&A Session Access.
The best time to master your influencer pricing was when you started. The next best time? Right now.
We all want to know that we’re always being fairly paid for our work and influence — especially in this competitive landscape of being an influencer or content creator. If the complexity of pricing campaigns has been a constant nagging thought in the back of your mind, know that you’re not alone, and I’m here to guide you.
I don’t want you reflecting a year from now, surrounded by successful campaigns but a nagging feeling of being undervalued. I want for you to approach every brand collaboration with self-assuredness, confident with the knowledge that you’re always getting paid your worth. Each partnership should be an example of the value you bring to the table. And I hope that, in the future, you’ll look back at this moment, realizing it was the turning point in your career.
See you inside!
